Our Families Campaign

The TIV Branding “Our Families” campaign came about when a TIV team member told me, “My brother doesn’t like our billboards.” And I responded, “That’s perfect because he’s not our target audience.” At that point our agency was focused on reinforcing the value of our discovery phase and how essential truly understanding who your target audiences are. We had evolved from purely design guided by clients to partners in the strategies that drive the creative.

CAMPAIGN COPY:

OUR FAMILIES DON’T LIKE OUR CAMPAIGN. AND THEY SHOULDN’T...IT’S NOT FOR THEM!

We love our mothers. We respect our grandfathers. And we’re tight with our brothers. But they are not our target audience.

The most difficult thing to do in marketing is to look at the world through your target audience’s eyes. We invest time and effort into the DISCOVER phase of every single project because we at TIV Branding know how important it is to understand your audience and to tailor your approach to them.

So give us a call if you want a campaign your dad won’t like too.