Three Ways To Streamline Your Marketing
Streamlining marketing tactics is absolutely crucial to the success of any marketing department. Once you get started with any marketing strategy, keeping every piece moving fluently can seem overwhelming. However, with the right approach, you can create efficiencies in a number of ways. Let’s take a look at three ways to streamline your marketing.
BRING IT ALL UNDER ONE ROOF
When launching a new digital marketing campaign, your marketing agency must be in touch with your web development team to gain access to the back end of the website. Then the marketing team has to learn how to operate within the back end of a website their team didn’t build. Once they figure out how to not break the site, they have to get in touch with your creative team to acquire proper assets for the campaign. These simple tasks can end up taking extra weeks that often aren't included in the project timeline...all before the campaign is developed. Oh, and then you get to go through the process again if you bring in another agency. Sounds like fun! Now, I want you to close your eyes and think about all the time and money you’d save by bringing all your marketing initiatives under one roof. To have your creative department, production designers, web hosting company, web dev team, and the digital marketing team all sitting in a single room together is incredibly powerful and in case you haven't guessed yet, at TIV Branding we're big believers in this approach. Your work gets done more quickly, and everyone is on the same page with your brand. Bringing all your marketing under one roof is the definition of streamlining marketing, especially when you have a team of experts all working in unison.
USE A MARKETING AUTOMATION SYSTEM
If you look up the word streamline in the dictionary, a photo of a marketing automation system will be directly to the right. There is a large amount of setup work when on-boarding a marketing automation system, but the work is worth its weight in gold. To have a system where you can identify leads, nurture those leads, and qualify leads without having to lift a finger (except for in the beginning) is every marketer's dream. Now take two of the more time-consuming parts of digital marketing: Social media advertising and email campaigns... with an automation system, you can streamline these two channels based on how people interact with your content or website. Either get yourself a marketing automation system or use an agency who has one. Your future self will thank you for it.
REPURPOSE YOUR CONTENT
Do you know what makes great email content? Your website content. Do you know what makes great social media content? Your email content. Taking pieces of your marketing materials and using them in different channels is a great way to streamline your marketing tactics. If I write four emails for a client in a month I can easily make slight tweaks to those campaigns and use them for social media. In addition to saving time, you’re also making sure that your brand message is reaching as many people as possible with the channel they use the most. It’s a total win-win. Figuring out the best way to streamline your marketing is one of the most important things any business can do. And by engaging with a single agency, you can concentrate on overall strategy and direction. When using a marketing automation system, you can generate leads and nurture leads with very little effort, letting you focus on analyzing the big picture. Lastly, by using your content in various channels you save time on content creation and make sure your message casts a wide net.