Three Marketing Tactics To Use During Iron Man Santa Rosa
Iron Man Santa Rosa is right around the corner. Thousands of people are coming from around the world to compete in a full Iron Man...oh, and spend money. This blog is designed to help you get some of the latter. Triathletes are typically very affluent adults and most of the time they will take an extended vacation around their race location (Santa Rosa in this case). Basically, what I am saying is people with money are coming to Santa Rosa and we have three potential marketing tactics that you can use to generate business when our city is cluttered with people looking to spend money. Will you make the podium, or will you double flat 100 yards before T2? That was a triathlon joke, Google it.
SPEAK THEIR LANGUAGE WITH SPECIFIC OFFERS
Notice the triathlon joke earlier? If you have ever competed in a triathlon, you got the joke. It’s important to speak the same language as the people you’re trying to speak to. For example, a half Iron Man is 70.3 miles long, you could easily stand out from the crowd if you offer a discount that is $7.03 off your regular price for people competing in Iron Man Santa Rosa. Trust me, after moving your body 70.3 miles, they will appreciate the reference.
PAY PER CLICK
After (hopefully) finishing an Iron Man, these folks will want to celebrate! People will most likely be Googling places to go grab a drink or dinner. Pay Per Click campaigns such as Google Ad Words is a solid approach to get your business in front of their eyeballs. Most people won't be very picky after such a long day of competition and being center stage on Google for the week or weekend they're in town will give you a huge advantage over your competition.
GUERRILLA MARKETING
Are you strapped for cash? PPC is a good idea, but not if you're ballin' on a budget. That's where Guerrilla Marketing comes in. Come up with a super low budget, disruptive marketing tactic to draw awareness to your brand or offering. Remember that $7.03 discount we were talking about? A great tactic is to draw some low budget signs that showcase your brand and offering. Have some friends or employees go out and hold the signs in prime real estate right in the middle of the race. This again is speaking their language, many triathletes friends and families are out on the course cheering their loved ones with cowbells and signs. Treat this like a low budget billboard ad. Keep it short and encouraging, have multiple billboards driving home your message, catch their attention, and make them laugh! They are hurting, bring them some joy with an offer to look forward to.Every year I get extremely stoked when Iron Man comes to town. There is a great buzz in the city and downtown is always fun. Make sure your business jumps on top of this great opportunity to reach a new audience with clever and thoughtful marketing tactics such as special offers, PPC campaigns, and good old fashion Guerrilla Marketing. Don't wait too long to get started because if you do, you'll be riding against a headwind the entire race (yes that was another triathlon reference).