The InTIVidual Brand Experiment
Goofy name. We know it. But we're kind of goofy, so when inTIVidual fumbled its way through the lips of our Marketing and Social Media Strategist, Beau, we knew it was right.Beau is heading up the TIV Branding marketing plan. We've made an effort in the last 6 months to practice what we preach. Eat our own cooking. Make sure the cobbler's son has shoes. Pick your worn out way to say it...we've been testing out our techniques on TIV Branding.We have two primary reasons for marketing TIV Branding. The first is obvious: To fill the pipeline with prospective clients. The second is centered more around trying out and learning new techniques that we can then apply to client work. We're not big fans of learning on our clients' dollar like a lot of the agencies used to do. If we want to try something new on a client project we tell them it's experimental. But on TIV's stuff we have the flexibility to try out theories.One such theory came about when Beau told me we couldn't have too much Instagram content. He wanted an image a day. I laughed. He didn't. And we pulled Liz and Adrian over to brainstorm. The result of that brainstorm is called The InTIVidual Brand Experiment.Like all good ideas the focus is on the end results. In this case, lot's of content for Instagram. But the approach is different. We talked about what made TIV unique. I looked across at Liz, our Project Manager, who has been taking the company camera home to participate in a photography group. And Adrian, our Graphic Designer, who produced a full and impressive album recently. And we realized that the content we were looking for was sitting right in front of us. What we needed was a way to brand the individual work of our team members and tie it back to TIV Branding.So we decided to run any TIV Branding team members who wanted to participate and felt they could provide compelling content through our branding process. We setup a DISCOVER phase to send us in the right direction. A DESIGN phase to develop the brand mark, color scheme, font set and anything else that defines the InTIVidual. And we started branding our team.Like any good social media campaign, we're keeping it loose. We've set the foundation and we will pivot and adjust our content based on engagement and interest. But it will be fun to see it all roll out. There's nothing more important in our company culture than the unique individual.