Happy Valentine's Day From TIV
They call Valentine's Day a Hallmark holiday. Well good for Hallmark! That's just great marketing, right? Even though Hallmark is not a client of ours, we are a generally cheesy crowd at TIV Branding. We believe in the power of positive thinking and talk a lot about things we love about our jobs. So, here's an homage to St Valentine....
We LOVE Our Clients
If we had official bi-laws we would have a line about only working with good people. It's been a point of conversation from the inception of zentiv agency and then the transition to TIV Branding. We only work with people we truly enjoy.The first reason for this is purely selfish...why would we spend every day working our butts off for clients that we don't appreciate and who don't appreciate us? We work hard. And one of the big payoffs is watching our hard work translate into the success of our worthy clients.The second reason is that it's really hard to do good work for people you don't like. It just is. What's the motivation? Money? If money was the motivation we'd all be investment bankers. We do creative work that relies on inspiration. And inspiration is a pure motivation that can't been manufactured. So if a client is not well-liked by the team, we don't take them on. We've passed up plenty of work because a client wasn't a good fit.
We LOVE Our Work
There's no denying what we do is fun. I had a t-shirt that I wore out from overuse that read "I Draw Pictures All Day." Perhaps the message was a bit snarky in that we do a lot more than draw pretty pictures, but the sentiment ultimately is that we have the kind of jobs where we periodically laugh because someone pays us to do what we love.As I mentioned above, we have to love our clients to do our jobs well. But loving our work is ten times more important. It's not tangible, but you can see the difference between work driven by inspiration and love for the craft.
We LOVE Our Team
At TIV we sit in a row of desks. I can spin a business card through the air and easily hit someone sitting at the far end of the row. It's tight. But our office has a buzz that you can sense even if you can't hear it above the music. There's a constant chatter and laughter that only people who truly like each other produce. It's part of what makes TIV Branding so special.So, we will buy some roses or get our hands on some chocolates. Regardless of whether we're doing so at the bidding of Hallmark, we truly appreciate the power of love.
Brandt Hoekenga is the Co-CEO and Creative Director for TIV Branding–––––––––––––––––––––––––––––––––––––––––––––––––––––TIV Branding is a boutique branding firm in Sonoma County, California. We specialize in building brands by using traditional, social and digital channels in unison. If you would like to discuss a project or find out more about how we do what we do, please email us at info@TIVbranding.com.